Odds and Ends 

Brooke Hammerling on how early-stage startups should think about PR

It’s easy to remember

I sat down with the Brew PR founder (and new pop culture newsletter author), who sold her firm to Freuds in 2016 for $15 million, to discuss how startups should think about media presence, when they should go about hiring a comms lead or an agency, and how to go about that process.

Hammerling founded Brew PR 15 years ago during a pivotal time in the communications industry. Tech was starting to gain traction, and the incumbent communications agencies were still pretty much doing things the same way: cold calls and emails.

Read more: https://techcrunch.com/2020/01/15/brooke-hammerling-on-how-early-stage-companies-should-think-about-pr/

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