Odds and Ends 

Brooke Hammerling on how early-stage startups should think about PR

It’s easy to remember Hammerling founded Brew PR 15 years ago during a pivotal time in the communications industry. Tech was starting to gain traction, and the incumbent communications agencies were still pretty much doing things the same way: cold calls and emails. Read more: https://techcrunch.com/2020/01/15/brooke-hammerling-on-how-early-stage-companies-should-think-about-pr/

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Odds and Ends 

Inside the pay-for-post ICO industry

In a world where nothing can be trusted and fake news abounds, ICO and crypto teams are further muddying the waters by trying – and often failing – to pay for posts. While bribes for blogs is nothing new, sadly the current crop of ICO creators and crypto projects are particularly interested in scaling fast and many ICO CEOs are far happier with scammy multi-level marketing tricks than real media relations. The worst part of this spammy, scammy ecosystem is the service providers. A new group of media organizations are…

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