Odds and Ends 

Genius Marketing: Poland Spring Is Putting Apple Juice In Its Bottles Because It Tastes Better

While bottled water companies make big claims about the quality and purity of their products, to most people, water is water. That’s why Poland Spring’s latest marketing move puts it way out ahead of the pack. In a stroke of pure genius, Poland Spring has started putting apple juice in its bottles because it tastes better. We honestly can’t believe nobody had thought of that yet. Poland Spring’s latest marketing blitz comes after the veteran bottler realized that, while water tastes fine, apple juice definitely tastes better. Poland Spring hasn’t…

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Headlines 

Too right it’s Black Friday: our relentless consumption is trashing the planet | George Monbiot

Growth must go on and its destroying the Earth. But theres no way of greening it. So we need a new system, writes Guardian columnist George Monbiot Everyone wants everything how is that going to work? The promise of economic growth is that the poor can live like the rich and the rich can live like the oligarchs. But already we are bursting through the physical limits of the planet that sustains us. Climate breakdown, soil loss, the collapse of habitats and species, the sea of plastic, million plastic bottles…

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Odds and Ends 

Theres a Wave in Australia Called Cyclops and It Looks Incredible

“Cyclops has its eye on you” is an awesome sequence, shot by Tom Jennings, of a terrifyingly beautiful wave off western Australia’s southern coastline called Cyclops. Surfline adds: It’s cool how this clip starts out looking like nighttime footage, then you realize it’s actually just shadowing from the lip. It’s cool how the slow-motion effect makes you believe this is a normal ocean wave, then you realize it takes a fully strapped jet-ski, hard-earned local knowledge and otherworldly courage to access it. It’s cool how the spot is named after…

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Plastic fibres found in tap water around the world, study reveals

Exclusive: Tests show billions of people globally are drinking water contaminated by plastic particles, with 83% of samples found to be polluted Microplastic contamination has been found in tap water in countries around the world, leading to calls from scientists for urgent research on the implications for health. Scores of tap water samples from more than a dozen nations were analysed by scientists for an microplastic contamination in the global environment. Previous work has been largely focused on plastic pollution in the oceans, which suggests people are eating microplastics via…

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