Facebook pulls pseudoscience from its list of targeted ad categories
Even as Mark Zuckerberg touted the “hundreds of thousands of pieces of misinformation related to COVID-19” that the site had pulled in recent months, Facebook continued to offer targeted ads classified as “pseudoscience.” It was an odd choice from a social network so publicly declaring its own campaigns to remove junk science amid a global pandemic. Using Ad Manager, advertisers were able to serve ads to some 78 million people “who have expressed an interest in pseudoscience.” Following an investigation by The Markup that found the site buying ads to…
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