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Snap sinks as Q2 growth and revenue fall short

Snaps Q2 earningsreport was another failure on a long, downward path for the social media company as user growth slowed under the pressure of Instagram. Snap added 7.3 million daily active users to reach 173 million with a 4.2 percent growth rate, slower than the 5 percent growth that got it to 166 million DAU in Q1. Snap missed on revenue that reached $181.6 million with a loss of -$0.16 earnings per share. Thats compared to Wall Streets estimates of $185.8 million in revenue and a loss of -$0.14 EPS…

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Google said to launch AMP-based Snapchat Discover-like feature

Google is creating a visual publication format for media companies similar to Snapchats Discover, based on its AMP mobile optimization technology for webpages and called Stamp, according to a new Wall Street Journal report. The program is said to be announced as soon as next week, and could include a range of publishing partners including Vox, CNN, The Washington Post and more. The Stamp name is said to be a portmanteau of AMP, and St from Stories, the report claims, which is a term commonly used now for one-to-many short…

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Snapchats Foursquare and Factual partnerships double geofilter usage

Borrowed location databases are paying off big time for Snapchat. They allow users to turn any nearby landmark or business into a stylized geofilter that they can overlay on their photos and videos. Before Snapchat partnered with location data providers Foursquare and Factual, only a few popular neighborhoods, cities, and places had their own geofilters. It also recently added a user submitted geofilter option inside the app thats let creative types blanket their favorite spots in Snap graphics. Making geofilters scalable so even people in small towns around the world…

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Snapchat bought the AR location intellectual property of startup Drop

Snap Map is Snapchats plan to tie together its online content with ways to augment your offline reality, and its got the patent to back it up. Augmented reality location startup Drop tells TechCrunch that Snap Inc.acquired its intellectual property in 2015, including itsLocation-based messaging patent. In 2013, Drop developed an app that would let you post photos or text to a certain location, like a landmark or business, and your followers would get an alert to check it out when they came nearby. By utilizing Drops intellectual property, Snapchat…

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Time Warner will spend $100M on Snapchat original shows and ads

Time Warner and Snap Inc. have announced a new deal that will bring increased ad spending and the development of new made-for-Snapchat shows. People familiar with the deal tell TechCrunch that it is valued at about $100 million spent over the next two years. The newly created shows will span a variety of genres, including scripted drama, daily news shows, documentaries and comedy. The shows will be similar to those already released by other networks on Snapchat, and run 3-5 minutes in a vertical format.Right now there is about one…

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Snap acquires Placed to prove geofilters drive store visits

If Snapchats growth remains slow, it needs to maximize how much it can charge per ad by demonstrating they inspire purchases and physical store foot traffic. So today, Snap confirmed to TechCrunch that its acquired location-based analytics and ad measurement startup Placed for an undisclosed sum. Placed will help Snap scale its measurement systems like Snap To Store so advertisers can chart how online Snapchat ads translate into offline return on investment. GeekWirebroke the news earlier today. The six-year-old had raised at least $13.4 million, including a $10 million Series…

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Snapchat launches self-serve ad manager

Snap Inc. wants the ad dollars of smaller businesses, not just giant brands. So today its launching its new self-serve apply to be testers too.ad tools built on the Ads APIthat often charge a fee. The self-serve ad manager will be free with no mark-up. slowing user count growth due to product changes and competition from Facebooks apps means it may need to rely on revenue growth to wow Wall Street. The question will be whether smaller businesses can create compelling video ads for Snapchats unique vertical video format and…

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Snapchat will no longer show a white border around old Memories

Snapchat will rapidgrowth of Instagram Stories. So this change should help increase the amount of old Memories that users decide to send to friends and post to their story, since they no longer have to worry about it looking ugly or uncool.While shared Memories will still have a small note at the top saying how old the image is, its much less intrusive than the border. Notably, this doesnt change how Snapchat handles photos shared from the camera roll. see itself as a camera company, and wants to be the…

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You can now draw with a thicker brush in Snapchat

Yesterday Snapchat tweaked their drawing toolso you can draw thicker lines on your snapsterpieces. To change your brush size all you have to do is select a color to draw with, then use two fingers to pinch in or out to make the brush size bigger or smaller. Its exactly the same motion youd use to zoom in or out on a picture. While definitely a small update,this new tool will be a bighelp to the many Snapchat users who like to get creative with their snaps. Previously, creators were…

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