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If there Was a Crappy Design Hall of Fame these Would be the First Inductees

At the reddit community of /r/CrappyDesign you will find all text in Comic Sans, heavy hits of turquoise, and gradients galore. Boasting 720,000 members, the community provides a daily reminder that crappy design is everywhere, from products to advertising. Below you will find 15 designs so crappy, well just see for yourself. [via /r/CrappyDesign] 15. This Rotating Billboard Video via throatfrog 14. The Audio Clip in this Textbook Photograph via j0m1n1n 13. The Maze on this Kids Menu Photograph via MyBoener 12. Hard Hats, Because Safety Comes First Photograph via…

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Local Seattle Gas Station Sign Has the Best Messages Ever (21 Photos)

4 lines. 17 characters per line. Updated weekly. Back in 2005, the local Chevron gas station in Seattle’s Wallingford neighbourhood converted their auto repair shop into a convenience store. Their outdoor sign—once used for service promotions and store specials—became redundant with the inside of the store already plastered with signage. So the owners decided to have fun with the outdoor sign instead, and the @WallingfordSign was born. Funnily, the weekly sign message has become so popular it has become a more effective marketing tool for the gas station than anything…

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Artist Replaces Billboards with Photos of the Landscapes Theyre Blocking

Art Installation by Jennifer Bolande for Desert X Photograph by Lance Gerber Studio Visible Distance / Second Sight is an art installation by Jennifer Bolande for DesertX. The temporary artwork can be found along the Gene Autry Trail near Vista Chino (33°50’41.70â€N 116°30’21.02â€W), where a series of consecutive billboards have been replaced by perfectly aligned photos of the landscapes they are blocking. From the DesertX project page:   Each photograph is unique to its position along this route and at a certain point as one approaches each billboard, perfect alignment…

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Sense360 raises $7 million to track customers in fast food restaurants

Physical tracking in shops has been a global trend have beentracking customers movements through stores in an effort to regain some of the ground lost to the online retail experience. At least, thats the argument from stores. And now fast food restaurants are picking up the rallying cry. On the back of nearly 20,000 fast food locations usingits customer-tracking technologies in stores, the Los Angeles-based startupBirdEyeraised $25 million in Februaryto not onlyanalyze customer behavior and feedback but also to provide a sort of relationship managementthat the company said can help…

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Your customers online journey is only part of the story

For years weve been hearing about the promise of customer experience management, the notion that you can understand your customer at a highly detailed level and serve them the content, products, services and even ads that matter (or at least make sense) to them. Todays marketing software is bringing that idea closer to reality. But technology is only part of the brand-consumer interaction story. Just because you understand your customer through the lens of theironline activities, doesnt mean that translates into smart and insightful interactions in person. We need to…

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