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Europes top court sharpens guidance for sites using leaky social plug-ins

Europe’s top court has made a ruling that could affect scores of websites that embed the Facebook ‘Like’ button and receive visitors from the region. The ruling by the Court of Justice of the EU states such sites are jointly responsible for the initial data processing — and must either obtain informed consent from site visitors prior to data being transferred to Facebook, or be able to demonstrate a legitimate interest legal basis for processing this data. The ruling is significant because, as currently seems to be the case, Facebook’s…

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The Sweet Reason Behind the Worlds Smallest McDonalds Restaurant

Apparently some of the McDonald’s restaurants in Sweden have beehives on their rooftops. A great use of space that would otherwise go unused. The initiative started out locally but has grown into a nationwide effort. As more franchisees around the country are joining the cause, some have also started replacing the grass around their restaurants with flowers and plants that are important for the wellbeing of wild bees. To celebrate the initiative, which is part of McDonald’s Sweden’s sustainability work, they created the world’s smallest McDonald’s – a fully functioning…

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Identical Twins Take the Top 5 DNA Ancestry Tests and Get Strange Results

CBC Marketplace investigates the science and marketing behind popular DNA ancestry kits. Host Charlsie Agro and her identical twin sister Carly test five top brands. Find out why ancestry test kits are not as accurate as you might think. To read more: https://www.cbc.ca/1.4980976 Read more: https://twistedsifter.com/videos/identical-twins-put-dna-ancestry-kits-to-the-test/

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9 Photography Tricks Advertisers Use to Make Food Look More Delicious

Photographing food in a studio creates unique challenges. The bright studio lights and lengthy setup times for the perfect shot means food sits around longer than usual. That’s why many commercial photo shoots include ‘food stylists’ that use tricks and hacks to make the food last longer (e.g., not melt) and appear even more delicious than real life. Read more: https://twistedsifter.com/videos/photography-tricks-advertisers-use-to-make-food-look-delicious/

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Prime Down: Amazons sale day turns into fail day

Update: Here’s how to get around Amazon’s error. Use smile.amazon.com. TechCrunch confirmed this workaround works. It’s not just you. Amazon Prime Day started 15 minutes ago, and so far, it’s not going well for Amazon. The landing page for Prime Day does not work. When most links are clicked, visitors are sent to an error page or to a landing page that sends readers back to the main landing page. Direct links to the product pages, either from outside links or the single product placement on the landing page, seem…

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Guy Finds Cliff from the Clif Bar

Photograph via AnGabhaDubhon reddit Reddit user AnGabhaDubhon just shared this random photo of what looks to be the cliff from the popular Clif Bar packaging. According to another commentor, this looks to be the Superstition Mountains outside of Phoenix, Arizona. Although I have no idea if this is the actual cliff (or if this is some kind of sneaky marketing campaign by Clif) I love how the sky and mountain range in the background match perfectly. via AnGabhaDubhon reddit Read more: http://twistedsifter.com/2018/03/guy-finds-cliff-from-the-clif-bar/

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If there Was a Crappy Design Hall of Fame these Would be the First Inductees

At the reddit community of /r/CrappyDesign you will find all text in Comic Sans, heavy hits of turquoise, and gradients galore. Boasting 720,000 members, the community provides a daily reminder that crappy design is everywhere, from products to advertising. Below you will find 15 designs so crappy, well just see for yourself. [via /r/CrappyDesign] 15. This Rotating Billboard Video via throatfrog 14. The Audio Clip in this Textbook Photograph via j0m1n1n 13. The Maze on this Kids Menu Photograph via MyBoener 12. Hard Hats, Because Safety Comes First Photograph via…

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Local Seattle Gas Station Sign Has the Best Messages Ever (21 Photos)

4 lines. 17 characters per line. Updated weekly. Back in 2005, the local Chevron gas station in Seattle’s Wallingford neighbourhood converted their auto repair shop into a convenience store. Their outdoor sign—once used for service promotions and store specials—became redundant with the inside of the store already plastered with signage. So the owners decided to have fun with the outdoor sign instead, and the @WallingfordSign was born. Funnily, the weekly sign message has become so popular it has become a more effective marketing tool for the gas station than anything…

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Artist Replaces Billboards with Photos of the Landscapes Theyre Blocking

Art Installation by Jennifer Bolande for Desert X Photograph by Lance Gerber Studio Visible Distance / Second Sight is an art installation by Jennifer Bolande for DesertX. The temporary artwork can be found along the Gene Autry Trail near Vista Chino (33°50’41.70â€N 116°30’21.02â€W), where a series of consecutive billboards have been replaced by perfectly aligned photos of the landscapes they are blocking. From the DesertX project page:   Each photograph is unique to its position along this route and at a certain point as one approaches each billboard, perfect alignment…

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Sense360 raises $7 million to track customers in fast food restaurants

Physical tracking in shops has been a global trend have beentracking customers movements through stores in an effort to regain some of the ground lost to the online retail experience. At least, thats the argument from stores. And now fast food restaurants are picking up the rallying cry. On the back of nearly 20,000 fast food locations usingits customer-tracking technologies in stores, the Los Angeles-based startupBirdEyeraised $25 million in Februaryto not onlyanalyze customer behavior and feedback but also to provide a sort of relationship managementthat the company said can help…

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Your customers online journey is only part of the story

For years weve been hearing about the promise of customer experience management, the notion that you can understand your customer at a highly detailed level and serve them the content, products, services and even ads that matter (or at least make sense) to them. Todays marketing software is bringing that idea closer to reality. But technology is only part of the brand-consumer interaction story. Just because you understand your customer through the lens of theironline activities, doesnt mean that translates into smart and insightful interactions in person. We need to…

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