Headlines 

WPP CEO Sorrell Quits After Three Decades at Top of Ad World

Quarta to step in as executive chairman in the interim Resignation follows allegations of personal misconduct announced April 3 that it was investigating the allegations. The resignation preempts what could have been an inglorious departure for someone who was the public face of the advertising industry writ large. Sorrell was set to join the rest of the board early next week for scheduled

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Apple targets Android users with new ‘Switch to iPhone’ ad campaign

Image: screenshot: monica chin/apple/youtube There’s a certain aesthetic that consumers have come to expect from Apple: black backgrounds, hip-hop beats, flashy text and visual effects.  The latest set of ads from the company, however, feature a new look. They’re charming, light-hearted, and — most pointedly — out to woo the world’s Android users. SEE ALSO: Apple releases emotional ad to celebrate marriage equality All four ads feature a screen divided into two regions: a gray half labeled “your phone” and a light blue half labeled “iPhone.” They’re less than 20…

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Tesla Sees Your Super Bowl Ad and Raises You a Rocket Launch

Kia may have scored some kudos and Lexus Elon Musk’s very own cherry red Tesla Roadster floated through space to the cheers of a crowd and David Bowie’s “Life on Mars?” at the end of a 43-minute webcast that drew millions of viewers Tuesday afternoon. The sports car was the payload for the “epic views” as the car hurtles toward Earth-Mars elliptical orbit around the sun. “No one” does publicity stunts better, Michelle Krebs, an analyst with car-shopping website Autotrader, said by phone after tuning into the launch. “It was…

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The Strange Case of the Look-Alike Credit Cards

First National Bank of Marin was a small Las Vegas lender with an image problem. Federal investigators accused it of issuing credit cards to strapped consumers, then piling on so many fees and obligations that some new clients couldn’t buy a sandwich without hitting their credit limit. But by 2006, it had settled the claims and was ready to expand. It changed its name to Source: Credit One Bank If that looks familiar, there’s a good reason. In 2008, credit-card titan Source: Capital One Financial Corp. And so began the improbable story of…

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Headlines 

Meredith to Buy Time Inc. With Koch Backing

Meredith Corp. agreed to acquire Time Inc. for $2.8 billion including debt, swallowing the once-mighty home of Fortune and Sports Illustrated after the internet age wreaked havoc on even the most prestigious magazine titles. The $18.50-a-share offer is an all-cash one, Meredith said in a statement Sunday. The deal gives Meredith, publisher of Better Homes & Gardens, a larger audience at a time when publishers need to get bigger to compete with Facebook and Google in advertising. The acquisition also gives the billionaire Read more about print media’s enduring appeal…

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Odds and Ends 

Facebook and Google competed for anti-immigration ad dollars during the 2016 election

In a textbook illustration of the conflict of interest between Facebook and Google’s ostensible dedication to free speech and their ostensible espousal of progressive values, the internet giants reportedly took millions in advertising money from a major anti-immigration group at the same time as both were engaged in pro-immigration advocacy. Bloomberg reports that both companies worked with conservative nonprofit Secure America Now, which spent millions on ads on the platforms during the 2016 election. SAN’s ads, as far as they related to immigration and refugees, were execrable scaremongering, invoking the…

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I am the woman in the ‘racist Dove ad’. I am not a victim

When Dove offered me the chance to be the face of a new body wash campaign, I jumped. I had no idea I would become the unwitting poster child for racist advertising From a very young age, Ive been told, Youre so pretty for a dark-skinned girl. I am a Nigerian woman, born in London and raised in Atlanta. Ive grown up very aware of societys opinion that dark-skinned people, especially women, would look better if our skin were lighter. I know that the beauty industry has fueled this opinion…

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Headlines 

Swedish model gets rape threats after ad shows her unshaved legs

Arvida Bystrm is bombarded with online abuse after posing for Adidas video with hairy legs A Swedish model says she has received rape threats for posing in an advertisement with unshaved legs. Arvida Bystrm, who is also a photographer and digital artist, appears in a video and photograph promoting Adidas Originals Superstar range. Bystrm, who has described the norm for women to shave as fucked, has hairy legs in the images and says she has faced a vicious backlash as a result. She wrote on Instagram: Me being such an…

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Odds and Ends 

Time Warner will spend $100M on Snapchat original shows and ads

Time Warner and Snap Inc. have announced a new deal that will bring increased ad spending and the development of new made-for-Snapchat shows. People familiar with the deal tell TechCrunch that it is valued at about $100 million spent over the next two years. The newly created shows will span a variety of genres, including scripted drama, daily news shows, documentaries and comedy. The shows will be similar to those already released by other networks on Snapchat, and run 3-5 minutes in a vertical format.Right now there is about one…

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Odds and Ends 

How to make Twitter profitable

Bruce Judson is a bestselling author of books on business and public policy strategy in the evolving digital era. He is a senior IoT adviser at Tern PLC. For better and sometimes worse, Twitter is one of the most powerful forces onthe planet. Twitter has arguably played a critical role in at least two of thedefining political upheavals of our era: The Arab Spring and the election of apolitical outsider, Donald Trump, as president of the United States. Every day,Twitter contributes to the political debate, the sharing of ideas and…

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