Odds and Ends 

About.me acquired by mobile-first small business startup Broadly

Personal homepage startup About.me has been acquired. Again! The company, once bought by AOL for a reported $35 million, decided a couple years after the deal to go it alone, and spun About.me back out to become an independent company. Today, About.me announced it’s being acquired by the Oakland-based startup Broadly. About.me founder and True Ventures partner Tony Conrad called the deal “definitely a meeting of the minds,” as About.me has been more recently focused on helping people and companies showcase their professional talents and skills, while Broadly creates tools…

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Powtoon acquires Showbox.com to extend its video-creation platform

Powtoon, an online platform that allows its users to easily create videos for digital marketing, YouTube ads or business presentations, today announced that it has acquired Tel Aviv-based Showbox.com, a cloud-based video-editing platform for amateurs that had raised $12.4 million before this acquisition and currently holds six video technology patents. Powtoon, which says that it has more than 25 million users, plans to integrate into its own products many of Showbox.com’s features, including its green-screen technology. This is quite a departure for Powtoon, which always focused on letting its users…

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GoDaddy is acquiring social media marketing platform Main Street Hub for $125M

GoDaddy is acquiring Main Street Hub, an Austin-based social media marketing platform. The deal is for $125M in cash plus up to $50M in potential future earn outs, and is expected to close late in Q2 2018. Founded in 2010 Main Street Hub has raised a total of $93M in debt and equity financing from Silicon Valley Bank, Vista Equity Partners, Bessemer Venture Partners and other investors. For a monthly fee, Main Street Hub handles all aspects of a small business’ online presence including marketing automation, CRM, social media, reputation management…

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Adobe acquires Mettles SkyBox tools to expand its VR video portfolio

Adobe today announced that it has acquired all of Mettles SkyBox technologies and plug-ins for building transitions, titles and effects in VR applications and 360-degree videos. Mettle had made a name for itself over the last few years by providing these plug-ins for Adobe tools like Premiere Pro and After Effects, so the Adobe team was obviously aware of Mettles efforts in the area. Mettle co-founder Chris Bobotis will join Adobe. We believe making virtual-reality content should be as easy as possible for creators. The acquisition of Mettle SkyBox technology…

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