Odds and Ends 

GoDaddy is acquiring social media marketing platform Main Street Hub for $125M

GoDaddy is acquiring Main Street Hub, an Austin-based social media marketing platform. The deal is for $125M in cash plus up to $50M in potential future earn outs, and is expected to close late in Q2 2018. Founded in 2010 Main Street Hub has raised a total of $93M in debt and equity financing from Silicon Valley Bank, Vista Equity Partners, Bessemer Venture Partners and other investors. For a monthly fee, Main Street Hub handles all aspects of a small business’ online presence including marketing automation, CRM, social media, reputation management…

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Odds and Ends 

Adobe acquires Mettles SkyBox tools to expand its VR video portfolio

Adobe today announced that it has acquired all of Mettles SkyBox technologies and plug-ins for building transitions, titles and effects in VR applications and 360-degree videos. Mettle had made a name for itself over the last few years by providing these plug-ins for Adobe tools like Premiere Pro and After Effects, so the Adobe team was obviously aware of Mettles efforts in the area. Mettle co-founder Chris Bobotis will join Adobe. We believe making virtual-reality content should be as easy as possible for creators. The acquisition of Mettle SkyBox technology…

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