The chances are that your contest strategy is not providing you desired results. In this scenario, it becomes important to evaluate your tactics. Maybe you are making some mistakes that are hampering your returns in the long run. Studies reveal that when contests are launched with full potential, they can boost brand awareness by a considerable level. Participants even prefer to get votes to stay ahead of competitors. But few simple mistakes can make things complicated in the market. Hence, marketing professionals need to be very careful in leading their contests.
Below we have highlighted details about a few simple mistakes that you need to avoid while launching Facebook contests online:
- Unclear objectives:
One of the most common reasons behind the failure of contest strategies is unclear objectives. When you are not sure about your goals, it may get difficult to measure the results as well. Contests may help you to collect feedback from the market, but they cannot be utilized well without clear objectives. Before launching your contests, check what you want to achieve. It may be the promotion of a new product, leading brand awareness, growing fan base, or getting more leads. You can choose the contest theme based on the objectives. This will motivate people to buy real online votes.
- Not knowing audience interests:
Another common mistake that marketing professionals make is not knowing your buyer’s persona. Before you launch a contest, thin about the profile of your target audience. Choose your contest themes based on the age group you are planning to target. Make sure your target audience find your campaign more relevant and valuable. The current and potential clients must be motivated to take part in contests actively, and they may even buy votes.
- Expecting more:
Sometimes businesses expect more from their audience in return for the prize. Setting up too complex and dynamic promotional activities makes it difficult for clients to participate. Make sure that your contest themes create the perfect balance between efforts required and the prize offered. Then only your contest may go viral to achieve your set objectives, and people may buy votes online. If you are offering wrong prizes, it may also hamper your impression in the market.
- Not inspiring trust among the audience:
Here is another common mistake that marketers make with contest campaigns. They forget to build trust among the audience. It is important to display professionalism in your contest campaigns. Every time you organize a promotional activity online, the terms and conditions must be made accessible to the audience. Also, it is important to make clear guidelines about how you will be announcing the winner. Once people find your brand more valuable, they will even love to get votes online to win.
Once you avoid all these mistakes, it becomes easier to make your contest campaigns a complete success. There are plenty of unique themes and ideas that you can choose for your contest marketing. Prefer to target specific interests and preferences of your audience. Make sure your offerings appear valuable and worth to them. Soon you will receive more participants online. People even love to buy real contest votes to win the battle.