Acquia nabs CDP startup AgilOne, which raised $41M
Acquia announced it has acquired customer data platform (CDP) startup AgilOne today. The companies did not disclose the purchase price. CDPs are all the rage among customer experience vendors, as they provide a way to pull data from a variety of channels to build a more complete picture of the customer. The goal here is to deliver meaningful content to the customer based on what you know about them. Having a platform like this to draw upon makes it more likely that you will hit the target more accurately. Acquia…
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