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Comedian/Activist Legally Changes Name to Hugo Boss to Take on Fashion House

When the comedian, formerly known as Joe Lycett, heard that fashion house Hugo Boss was sending cease and desist letters to charities and small businesses who were using the word ‘BOSS’ in their name, he turned his outrage into action. It’s clear that @HUGOBOSS HATES people using their name. Unfortunately for them this week I legally changed my name by deed poll and I am now officially known as Hugo Boss. All future statements from me are not from Joe Lycett but from Hugo Boss. Enjoy. (2/2) pic.twitter.com/IlDoCrfmaO — Hugo…

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