Odds and Ends 

Seven reasons not to trust Facebook to play cupid

This week Facebook has launched a major new product play, slotting an algorithmic dating service inside its walled garden as if that’s perfectly normal behavior for an ageing social network. Insert your [dad dancing GIF of choice] right here. Facebook getting into dating looks very much like a mid-life crisis — as a veteran social network desperately seeks a new strategy to stay relevant in an age when app users have largely moved on from social network ‘lifecasting’ to more bounded forms of sharing, via private messaging and/or friend groups…

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Odds and Ends 

Facebook announces dating feature for meeting non-friends

Facebook is invading Tinder’s space with a new set of dating features. It will let people opt in to creating a dating profile on Facebook. It will only be visible to non-friends who also opted into dating. Facebook will match you by a slew of preferences. And because it has more data on you than any other app, it could deliver more relevant matches. The feature will start testing later this year. Facebook explains that “potential matches will be recommended based on dating preferences, things in common, and mutual friends.…

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