The Future Price of Investing: Zilch

Could fees for investing ever fall all the way to zero? For investors in bring customers in the door, razor-thin costs are where the asset growth is. Of the $738 billion that investors put into index funds and ETFs in the past 12 months, $509 billion went to funds costing 0.1 percent or less, according to data compiled by Bloomberg. “Investors are really cost-obsessed, so these asset managers are betting if they lower the fees, they’ll make a little money because they’ll get all the assets,” says Balchunas. For individual…

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