Monetising millennials: what the corporate world thinks it knows about young people

At Sydneys Millennial 20/20 conference the wifi password is SmashedAvo and the attitude is predatory infantilisation Before the opening keynote of the Millennial 20/20 Sydney conference, a man strides up, folds me into a boardroom-firm handshake and gazes deeply into my eyes. His impeccably tailored business shirt, open to the third button, and swept-back blond hair make him look like a more handsome version of the Trump sons, maybe a second cousin. But our meeting is an error; I inadvertently sat in one of the conferences many designated networking spaces,…

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