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KSI v Logan Paul:was the YouTubers’ fight more than just hype?

The pairs boxing bout on Saturday drew a global audience of two million. For a fanbase used to fake online beef, it was a welcome next step To understand why millions of people watched two YouTubers duke it out in the Manchester Arena this weekend, you have to remember one thing: it had very little to do with boxing. KSI, real name Olajide William JJ Olatunji, and Logan Paul are better known for their antics online than they are for their boxing prowess. Yet, after months of online feuding, they…

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