Odds and Ends 

Apple ad focuses on iPhones most marketable feature privacy

Apple is airing a new ad spot in primetime today. Focused on privacy, the spot is visually cued, with no dialog and a simple tagline: Privacy. That’s iPhone. In a series of humorous vignettes, the message is driven home that sometimes you just want a little privacy. The spot has only one line of text otherwise, and it’s in keeping with Apple’s messaging on privacy over the long and short term. “If privacy matters in your life, it should matter to the phone your life is on.” The spot will…

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Apples Anti-repair Policy Goes Public And People Are Furious

As if not being able to charge your phone and plugin your earphones at the same time anymore was not enough, Apple has angered its customers once again. But this time in a different manner. Apple CEO Tim Cook openly stated in a letter to investors that Apple must maintain their iPhone sales at any price. In fact, at an expensive price for those who own an older iPhone and are not willing to buy a new one after the first malfunction appears. Image credits: Image credits:  Almost finished… To…

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Apple’s Tim Cook Calls for More Regulations on Data Privacy

Cook speaks at Beijing forum following Facebook controversy Situation is so dire well-crafted regulation is needed: Cook Forum in Beijing on Saturday. His comments will ramp up pressure on Facebook Inc. and other technology companies that rely on the huge reams of data gathered from billions of people to power their products, services and sales. Facebook co-founder Mark Zuckerberg belatedly apologized for failing to better control its customers’ data following reports that it let Cambridge Analytica amass information on 50 million users. The social network’s shares have tumbled 14 percent following the…

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Apple, Google CEOs Bring Star Power as China Promotes Censorship

Apple Inc.’s Tim Cook and Google’s Sundar Pichai made their first appearances at China’s World Internet Conference, bringing star power to a gathering the Chinese government uses to promote strict online censorship. Apple’s chief executive officer gave a surprise keynote at the opening ceremony on Sunday, calling for future internet and AI technologies to be infused with privacy, security and humanity. The same day, Politburo member Wang Huning called for more aggressive government involvement online to combat terrorism and criminals online, even calling for a global response team to go…

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Apple Is Ramping Up Work on AR Headset to Succeed iPhone

With the headset at least two years away, Apple wants to make it easier for developers to bring new AR features to the iPhone. To that end, the company plans to release a new version of ARKit software tools as soon as 2018. They could help developers create software that remembers accurately where a digital object was placed in a virtual space, using a technology called persistent tracking; you look away, and the object is still there. The tools will also make it easier to create AR games for multiple…

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