Odds and Ends 

US iPhone users spent, on average, $79 on apps last year, up 36% from 2017

Apple’s push to get developers to build subscription-based apps is now having a notable impact on App Store revenues. According to a new report from Sensor Tower due out later this week, revenue generated per U.S. iPhone grew 36 percent, from $58 in 2017 to $79 last year. As is typical, much of that increase can be attributed to mobile gaming, which accounted for more than half of this per-device average. However, more substantial growth took place in the categories outside of gaming — including those categories where subscription-based apps…

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Headlines 

Automakers Are Making Car Ownership Optional

People seeking a set of wheels traditionally had two options: buy or lease. But the advent of ride hailing turned the next generation of drivers into backseat riders. Now app-based subscriptions—think car sharing that’s paid by the month, not the hour—are vying for consumers who fall between Uber addicts and car owners. Car sharing is projected to grow globally from 5.8 million users in 2015 to 35 million by 2021, according to Boston Consulting Group. “If we’re right, nobody’s going to borrow money to buy a car again,” says Scott…

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