Odds and Ends 

Snapchats Foursquare and Factual partnerships double geofilter usage

Borrowed location databases are paying off big time for Snapchat. They allow users to turn any nearby landmark or business into a stylized geofilter that they can overlay on their photos and videos. Before Snapchat partnered with location data providers Foursquare and Factual, only a few popular neighborhoods, cities, and places had their own geofilters. It also recently added a user submitted geofilter option inside the app thats let creative types blanket their favorite spots in Snap graphics. Making geofilters scalable so even people in small towns around the world…

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Odds and Ends 

Snap acquires Placed to prove geofilters drive store visits

If Snapchats growth remains slow, it needs to maximize how much it can charge per ad by demonstrating they inspire purchases and physical store foot traffic. So today, Snap confirmed to TechCrunch that its acquired location-based analytics and ad measurement startup Placed for an undisclosed sum. Placed will help Snap scale its measurement systems like Snap To Store so advertisers can chart how online Snapchat ads translate into offline return on investment. GeekWirebroke the news earlier today. The six-year-old had raised at least $13.4 million, including a $10 million Series…

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