Odds and Ends 

Snapchats Foursquare and Factual partnerships double geofilter usage

Borrowed location databases are paying off big time for Snapchat. They allow users to turn any nearby landmark or business into a stylized geofilter that they can overlay on their photos and videos. Before Snapchat partnered with location data providers Foursquare and Factual, only a few popular neighborhoods, cities, and places had their own geofilters. It also recently added a user submitted geofilter option inside the app thats let creative types blanket their favorite spots in Snap graphics. Making geofilters scalable so even people in small towns around the world…

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Odds and Ends 

Snapchat bought the AR location intellectual property of startup Drop

Snap Map is Snapchats plan to tie together its online content with ways to augment your offline reality, and its got the patent to back it up. Augmented reality location startup Drop tells TechCrunch that Snap Inc.acquired its intellectual property in 2015, including itsLocation-based messaging patent. In 2013, Drop developed an app that would let you post photos or text to a certain location, like a landmark or business, and your followers would get an alert to check it out when they came nearby. By utilizing Drops intellectual property, Snapchat…

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