Headlines 

Sole to the highest bidder: Sotheby’s to auction rare Nike sneakers

Nikes famous Moon Shoe and limited-edition trainers produced by Kanye West, Air Jordan and Adidas will be sold Sothebys in New York has announced its first-ever auction dedicated to sneakers. The auction house will sell 100 pairs of the rarest sneakers ever produced, including a sample of one of the first Nike running shoes with a pre-sale high estimate of $160,000. The Nike Moon Shoe is one of only 12 pairs created. It was designed by Nike co-founder and track coach Bill Bowerman for runners at the 1972 Olympics trials…

Read More
Odds and Ends 

Google launches new Assistant developer tools

At its I/O conference, Google today announced a slew of new tools for developers who want to build experiences for the company’s Assistant platform. These range from the ability to build games for smart displays, like the Google Home Hub and the launch of App Actions for taking users from an Assistant answer to their native apps, to a new Local Home SDK that allows developers to run their smart home code locally on Google Home Speakers and Nest Displays. This Local Home SDK may actually be the most important…

Read More
Odds and Ends 

Contentful raises $33.5M for its headless CMS platform

Contentful, a Berlin- and San Francisco-based startup that provides content management infrastructure for companies like Spotify, Nike, Lyft and others, today announced that it has raised a $33.5 million Series D funding round led by Sapphire Ventures, with participation from OMERS Ventures and Salesforce Ventures, as well as existing investors General Catalyst, Benchmark, Balderton Capital and Hercules. In total, the company has now raised $78.3 million. Contentful, a Stripe for content management, raises $28M led by General Catalyst Read more: https://techcrunch.com/2018/12/06/contentful-raises-33-5m-for-its-headless-cms-platform/

Read More
Odds and Ends 

Nikes Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign

Nikes Zoom Vaporfly Elitebut also putting them through an array of tests andcreating race conditions (including choosing the right course, date and time) for optimal speed. The result? Well, Kipchoge wasthe fastestof the three. With a time of 2 hours and 25 seconds, henot onlyhe beat his personal best of 2:03:05, he also came awfully closeto finishing under two hours. And thatstwo minutes faster than the world record, which is held by Dennis Kimetto at2:02:57. And while Kipchoge didnt quite reach that official two-hour goal, Nike will get plenty of…

Read More
Odds and Ends 

Will science and good shoes help break the two-hour marathon barrier this weekend?

This weekend, Eliud Kipchoge, Lelisa Desisa and Zersenay Tadese will attempt to run a marathon in under two hours. Its a bold and some say impossible goal, and a hell of a marketing campaign for Nike, which has been dumping time, money and resources into Saturdays event for a few years now. The of similar name) was announced late last year, but its timing was only unveiled earlier this week, due to a confluence of factors involved in making the conditions perfect for the three runners involved. The event goes…

Read More
Headlines 

Nikes two-hour marathon project reveals technological inequities in sport

This weekend, with technological help, three runners will try to break the two-hour marathon barrier. This is a good time to ask who technology is for This weekend in Italy three elite athletes sponsored by Nike, the athletics company, will, conditions permitting, 2:02:57, set by Dennis Kimetto of Kenya in Berlin in 2014. Shaving three minutes from the marathon record would be an incredible accomplishment. The previous drop of three minutes has taken about 16 years. Nikes Breaking2 project is more than just a slick marketing exercise for a new…

Read More