Odds and Ends 

Nikes Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign

Nikes Zoom Vaporfly Elitebut also putting them through an array of tests andcreating race conditions (including choosing the right course, date and time) for optimal speed. The result? Well, Kipchoge wasthe fastestof the three. With a time of 2 hours and 25 seconds, henot onlyhe beat his personal best of 2:03:05, he also came awfully closeto finishing under two hours. And thatstwo minutes faster than the world record, which is held by Dennis Kimetto at2:02:57. And while Kipchoge didnt quite reach that official two-hour goal, Nike will get plenty of…

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Odds and Ends 

Will science and good shoes help break the two-hour marathon barrier this weekend?

This weekend, Eliud Kipchoge, Lelisa Desisa and Zersenay Tadese will attempt to run a marathon in under two hours. Its a bold and some say impossible goal, and a hell of a marketing campaign for Nike, which has been dumping time, money and resources into Saturdays event for a few years now. The of similar name) was announced late last year, but its timing was only unveiled earlier this week, due to a confluence of factors involved in making the conditions perfect for the three runners involved. The event goes…

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Headlines 

Nikes two-hour marathon project reveals technological inequities in sport

This weekend, with technological help, three runners will try to break the two-hour marathon barrier. This is a good time to ask who technology is for This weekend in Italy three elite athletes sponsored by Nike, the athletics company, will, conditions permitting, 2:02:57, set by Dennis Kimetto of Kenya in Berlin in 2014. Shaving three minutes from the marathon record would be an incredible accomplishment. The previous drop of three minutes has taken about 16 years. Nikes Breaking2 project is more than just a slick marketing exercise for a new…

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