In 2018 the ticketing industry finally killed the sold out show
Jesse Lawrence If the Redskins and Warriors signaled a shift away from the sellout era in sports, Taylor Swift’s Reputation tour did the same for music. Having wrapped up earlier this month, Reputation finished as the highest grossing US Tour in history, despite a flurry of articles lambasting the artist for not selling out many shows. Ironically, it turns out that the most important factor in her record-breaking success was exactly that: not selling out. Rather than a lack of demand, these unsold tickets for high-profile events are the result…
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