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How Do You Know You Are Reading This?

The only thing you know for sure is that you are conscious. All else is inference, however reasonable. There is something in your head that generates experiences: the words you are reading on this page, the snore of a bulldog on a red carpet, the perfume of roses on a desk. Your experience of such a scene is exclusive to you, and your impressions are integrated into one unified field of perception. It is like something to be you reading, hearing a dog, smelling flowers. But what is going on…

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How ISIS and Russia Won Friends and Manufactured Crowds

Since November 2016, a national battle has raged about the role of social media in politics. People bemoaned the viciousness of trolls, the impact of incendiary fake news, the frog memes and Twitter bots and YouTube conspiracy videos. All the stories of manipulation and unintended consequences began igniting angry debates and prompted a long overdue conversation: what is the proper role of social networks in public discourse? This important question stems from a new paradigm that started roughly a decade ago. That’s when social media turned everyone into a content…

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The Next 25 Years of WIRED Start Today

In the first issue of WIRED, published 25 years ago this year, founding editor Louis Rossetto declared that “in the age of information overload, THE ULTIMATE LUXURY IS MEANING AND CONTEXT.” (Caps his.) If anything, that simple observation rings even truer today. That’s why WIRED has always valued depth. We dig deep into our subjects, reveling in wonky engineering details that other publications skip. We think deep thoughts about the future. And we form deep relationships with our audience—connecting them to a community of ideas and encouraging them to think…

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20 Signs Youre Doing Better Than You Think You Are

Youpaid the bills this month, and maybe even had extra to spend on non-necessities. It doesn’t matter how much you belabored the checks as they went out, the point is thatthey did, and you figured it out regardless. You question yourself. You doubt your life. You feel miserable some days. This means you’re still open to growth. This means you can be objective and self-aware. The best people go home at the end of the day and think: “or… maybe there’s another way.” You have a job. Forhowever many hours,…

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