Odds and Ends 

Your customers online journey is only part of the story

For years weve been hearing about the promise of customer experience management, the notion that you can understand your customer at a highly detailed level and serve them the content, products, services and even ads that matter (or at least make sense) to them. Todays marketing software is bringing that idea closer to reality. But technology is only part of the brand-consumer interaction story. Just because you understand your customer through the lens of theironline activities, doesnt mean that translates into smart and insightful interactions in person. We need to…

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