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Mejuri raises $23M Series B to serve women buying jewelry for themselves

New Enterprise Associates, the 42-year-old venture capital firm, has invested in the $23 million Series B round for Mejuri, a startup capturing millennial women’s penchant for affordable and treat yo’ self type of jewelry rather than diamonds and precious stones for special occasions. It’s the latest instance of startups drawing investor interest with their direct-to-customer retail model. Based in Toronto and Buenos Aires, four-year-old Mejuri designs, makes and sells jewelry directly to women primarily online in addition to two offline showrooms, bypassing middle-person costs. Besides striving for reasonable prices, Mejuri…

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