VICIS has closed its Series B on $28.5 million, with participation from NFL quarterback Aaron Rodgers via Rx3 Ventures. Rodgers joins a list of other pro footballers to back the helmet startup, including Roger Staubach, Jerry Rice, Russell Wilson and Doug Baldwin.
VICIS is known for its $950 Zero1 football helmet designed for adult players. The company spent $20 million over the course of three years collaborating with athletes, engineers and neuroscientists to design and fine tune the high-tech head shield, which protects against impact forces and mitigates the effects of collisions through a soft outer shell and several underlying protective layers.
With the fresh funding, which brings total investment in the company to $84 million, VICIS is bringing its youth helmet to market. Founded in 2013, the Seattle-based company says its mission from the get-go was to protect kids and teens playing football.
“There are 2 million kids in the U.S. playing youth football and they deserve the best possible protection,” VICIS co-founder and chief executive officer Dave Marver told TechCrunch. “To be able to offer this technology to kids; it’s our mission fully realized.”