Network received backlash from viewers and lost advertisers over interview of Jones, who has questioned whether the Sandy Hook massacre was a hoax
NBC News is moving ahead with plans to air Megyn Kellys interview with conspiracy theorist Alex Jones this weekend despite a backlash that has cost the show advertisers and led to Kelly being dropped as host for an event by an organization founded by parents of children killed at Sandy Hook elementary school.
The network has been taken aback by the response to booking Jones, the Infowars host who has questioned whether the killing of 26 people in 2012 at the school in Newton, Connecticut, was a hoax. NBC News Chairman Andy Lack said the story would be edited with the sensitivity of its critics in mind.
Its important to get it right, Lack said.
Reporters have interviewed controversial characters such as Syrian president Bashar al-Assad and child molesters in the past without getting this kind of a reaction, Kelly said in an interview on Tuesday.
What I think were doing is journalism, she said. The bottom line is that while its not always popular, its important. I would submit to you that neither I nor NBC News has elevated Alex Jones in any way. Hes been elevated by 5 or 6 million viewers or listeners, and by the president of the United States. As you know, journalists dont get the choice over who has power or influence in our country.
Sandy Hook Promise, an anti-gun violence group, said it had asked Kelly to step down as host of its Wednesday-night gala in Washington. The group said it cannot support Kelly or NBCs decision to give a platform to Jones and hopes NBC reconsiders its plan to broadcast the interview, said Nicole Hockley, co-founder and managing director. Hockley, whose 6-year-old son, Dylan, was killed at Sandy Hook, founded the organization with Mark Barden, who lost his 7-year-old son, Daniel.
Kelly said she understood and respected the decision but was disappointed.
NBCs plans have cost it some advertisers for this weeks edition of Sunday Night with Megyn Kelly. It was not immediately clear how many; only the financial firm JPMorgan Chase has been publicly identified.
That comes with the territory, Lack said. Its not unusual. We kind of know when were doing controversial stories, thats going to happen. It doesnt stop us from doing controversial stories.
To some critics, NBCs timing makes the decision worse airing on Fathers Day an interview that has been publicly denounced by parents who lost young children at Sandy Hook. NBC said it was scheduled for competitive reasons, because Jones had been booked to appear on ABCs daytime show The View next week. A representative of The View said Jones had canceled his appearance there and he would not be rescheduled.
Lack noted that he had suggested approaching Jones for an interview to David Corvo, the NBC News executive who supervises the networks newsmagazines. He said theres nothing new about putting people on the air even if theyre unpopular or have views that are deplorable to many.
Ive got tremendous understanding of why theyre so upset, as they have every right to be, he said. Of course were looking at it. Were looking at the editorial process.
The interview has put Kelly, who jumped to NBC from Fox News earlier this year, squarely back in the headlines; the New York Daily News called it Nutwork News on its front page Tuesday. She was one of Trumps favorite targets during the presidential campaign because he was annoyed at tough questions she asked him at a Fox-broadcast debate.
Jones, for his part, has already denounced the interview as fake news and said it was a purposeful hit job on him.
I knew in my gut this was going to blow up in their face, he said on his show.